REANA Brand Guide

The AI-Powered, Voice-First Real Estate Agent Assistant


1. Brand Overview

Brand Name:

REANA

Tagline:

"Effortless Showings. Intelligent Coordination. Always in Your Corner."

Mission Statement:

REANA exists to empower real estate professionals by automating and optimizing the showing scheduling process. With an AI-powered, voice-first interface, seamless MLS integration, and human-in-the-loop support, REANA eliminates inefficiencies, saving agents time and ensuring smooth transactions from start to finish. Unlike legacy showing management systems, REANA is built with data privacy, agent autonomy, and modern real estate workflows at its core.

Brand Values:

✅ Efficiency – Instantly schedules, reschedules, and updates showings with AI-powered automation.

✅ Independence – Designed for agents, not corporations. No data harvesting. No competing with realtors.

✅ Innovation – First-of-its-kind voice-first assistant with an intuitive AI-driven workflow.

✅ Reliability – 24/7 virtual assistant with seamless MLS integration and human-in-the-loop support when needed.

✅ Trust & Security – Unlike competitors, REANA keeps agents' and clients' data private, never shared or monetized.


2. Brand Personality & Voice

Brand Personality:

REANA is the modern, intelligent, and empowering partner for real estate professionals. She is: